Summer Readings
buyology cover


Martim Lindstrom

This book shows a reflection about how human beings perceive Ads and all branding strategies. Being a short book, the content is showing very good examples of how big companies of today have been dugging their territory up to date by exploiting different marketing techniques to get to their customers. We should be able of judge if we are evolving for better use of data, communication and ads with the brands we consume often.

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Creating Magic

Marketing/ sales & branding management
Lee Cockerell

I like the type of books that are easy and enjoyable to read, while you are reading you can make up all in your mind and be part of every story of the book. Disney sells experiences and the most magical ones. In this book, you realize how a good leader and employees are the perfect amalgamation to make a company successful.

plato and the nerd

Plato and the Nerd - The Creative Partnership of Humans and Technology

Technology and humanism
Edward Ashford Lee

This book provides a really enjoable viewpoint on technology and human creativity. Development of technology is seen as a highly creative process and the relationship between technology and creativity is deeply investigated. In years where the AI is valued as a fundamental element, this book puts again humans at the center

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The Fourth Revolution - How the Infosphere is Reshaping Human Reality

Philosophy and Information Technology
Luciano Floridi

This is a very interesting book that shows how the new advancements on Information Technology have opened a new phase in the human history and should be regarded as important as the invention of writing. The book discusses about the new challenges, potentials and issues raised by IT in this new phase of history

Eat that frog

Eat That Frog 21 Great Ways to Stop Procrastinating‎

Brian Tracy

Particularly important after a few months of telework and confinement, waiting for the 2nd wave

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Collapse: How Societies Choose to Fail or Succeed

Science & Math › Earth Sciences
Jared Diamond

Brilliant, illuminating, and immensely absorbing, Collapse is destined to take its place as one of the essential books of our time, raising the urgent question: How can our world best avoid committing ecological suicide?

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Thinking, Fast and Slow

Psychology, Human behavior
Daniel Kahneman

A brilliant book showing the full scope of human rationality and irrationality, with excellent and stunning examples, conducted in several decades of research of human behavior.